Philipp Dangas: A contribution to equality of people

Ethical web design, a piece of evidence for quality and humanism.


Ethic is deduced from the Greek word ήθος = ethos (custom, custom, habit). She describes the character of a person, the spirit of a group, the morals of an artistic work. She is on the one hand with a normative dimension and on the other hand a science an integral part in the professional life of every responsible web designer (like ), when it comes to making decisions.


„Good“ and „Right“ are words that every web designer likes to claim for his decisions. The fact is that we interpret „right“ and „good“ out of our values, beliefs and experiences. It is therefore not surprising that the values ​​and norms, the moral of individual designers or even groups can not easily be transferred to the entire web design community.

Ethics helps to look at values ​​and norms from a distance and to work out a general standard in a „reciprocal conversation“. In general - and especially in cases of conflict - the BITV (which should form the basis, when designing a web presence) promotes cooperation instead of confrontation.

It opens the way to an interest-oriented and forward-looking solution to the problem. Compliance with BITV is applied ethics. She can neither conjure up patent solutions nor does she stand for the „good conscience“.

Your task is primarily to assist the web designer in analyzing and evaluating their work. Different proposals must also be considered, only in this way can the best possible solution, from an ethical point of view, be found for the accessible website.

Levels of the ethical verdict

  1. Problem Description:
    • Which are the contentious points?
    • How can you differentiate yourself?
    • Who has which interests?
  2. Situation Analysis:
    • Which laws, obligations and expectations must be taken into account?
    • Does the description of the situation allow a common view „from the outside“?
  3. Values Assessment:
    • Which moral values ​​and norms are particularly important?
    • Which are generalizable?
    • Which do we want to define as a mission statement?
  4. Action options:
    • What are the options for action (including unworkable and undesirable ones)?
    • Which can be realized?
    • What do you think about the agreed values?
  5. Decision:
    • Taking into account the situation, the agreed values ​​and the consequences of action, a well-founded hierarchy of options for action is established.
  6. Check:
    • Can the chosen option be implemented?
    • Is the reasoning plausible?
    • Have all factors been considered?
    • Are not illegitimate interests involved?


The design of a web appearance from an ethical point of view helps all users gain access to the content of web sites. In addition, there are specific groups that benefit from this. In addition to people with lower education or another mother tongue, these include, in particular, people with cognitive unevenness or hearing impairment. What is finally a proof of quality and humanism.